‘I AND MY COLLEAGUES (AND WE’VE DISCUSSED IT) HAD A GREAT TWO DAYS; IN MY TWENTY WORKING YEARS, I’VE YET TO EXPERIENCE A SESSION INCORPORATING INTELLECTUAL, EMOTIONAL AND PRACTICAL ASPECTS OF MY LIFE- EXTRAORDINARY. FOR MUCH OF THE WEEKEND I WAS LOST DEEP IN THOUGHT AND REFLECTION: I’M ALREADY TRYING TO MAKE CHANGES’ Sales Director, the World’s most admired Technology Firm
A founding Partner of IDology, Lucy has been with the business from it’s beginning.She began her career as a professional actress, where her highlights were writing and performing a one woman show for Kenneth Branagh’s Theatre Company and being part of the Olivier Award wining Spanish Golden Age Season at the Gate Theatre, directed by Steven Daldry.
The lowlights of being an actor soon got to her though, and she started working with Caroline Mc Hugh, first as the world’s worst PA, and then gradually moved into her real home; the design and delivery of the IDology work and the running of the business.
“I THINK WHAT YOU GUYS ARE DOING IS EXTRAORDINARY… WHAT I LIKE ABOUT THE COURSE AS A WHOLE IS THAT IT ISN’T ‘A COURSE’ – NOT IN THE CONVENTIONAL YOU’RE GOING TO BE TAUGHT SOMETHING’ SENSE. IT’S UNLIKE ANY SESSION I’VE ATTENDED… IT HAS CHANGED MY LIFE!” Senior Executive Sky
Lucy has worked all over the World across IDology’s Client base, engaging with people at different stages in their career, from individuals just starting out, to CEO and board level Partnerships, often spanning years. She has led some of IDology’s most longstanding Client relationships with Sky, Citigroup, Telefonica, American Express, Edelman and UK Sport amongst many others.
“I HAVE BEEN WORKING WITH LUCY FOR 9 MONTHS AND SHE HAS GENUINELY TRANSFORMED HOW I THINK, FEEL AND OPERATE IN MY WORK. BY TRULY UNDERSTANDING THE CORE OF WHO I AM AND BUILDING MY CONFIDENCE TO BRING THAT INTO WORK; THIS HAS ENABLED ME TO BE MORE FULFILLED AND SUCCESSFUL. I CAN’T RECOMMEND LUCY ENOUGH.” Senior Leader Financial Services
Coach, Facilitator, Consultant and Keynote Speaker, Lucy’s work is characterised by her individual mix of intellect, psychological insight and intuition. With her performance background and business experience spanning over two decades, Lucy is as comfortable working with people on technique as she is collaborating more strategically with Organisations to help them develop cultures that people thrive in and leaders that people want to follow.
“THE BEST COACH I’VE EVER WORKED WITH” Senior Leader Telecoms industry.
“I CAN HONESTLY SAY THAT IN NEARLY 25 YEARS WORKING IN THE CITY THIS WAS THE BEST COURSE ON PERSONAL DEVELOPMENT I HAVE EVER ATTENDED. I FEEL VERY PRIVILEGED TO HAVE EXPERIENCED THE IMPACT SOMEONE CAN HAVE WHO’S AT THE TOP OF THEIR GAME, WHICH YOU CLEARLY ARE. IT WILL BE LONG LASTING.”– Managing Director, Northern Trust
Anna is one of the three founding partners of IDOLOGY and has spent the past seventeen years building and developing the philosophy, the brand and our client relationships.
“THANK YOU ANNA SO MUCH, YOU ARE A TRUE MASTER, OPEN, GENUINE AND PERCEPTIVE. I LOVED THE TWO DAYS AND ALL THE INPUTS AND STIMULUS. I BEGAN THE MEETING TODAY WITH MY PRESENTATION AND DIDN’T EVEN FEEL NERVOUS. AFTERWARDS THEY SAID I WAS LIKE A DIFFERENT PERSON, AUTHORITATIVE, SUCCINCT AND CONVINCING! I ACTUALLY ENJOYED PRESENTING FOR THE FIRST TIME IN MY LIFE, A BIT OF A MIRACLE HAS HAPPENED – I CAN’T THANK YOU ENOUGH. I WILL BE RECOMMENDING YOU TO ALL OF MY COLLEAGUES!” Director, bskyb
Anna is a development consultant to several leading financial institutions and an indispensable coach to the many who’ve been inspired by her. She works from a place of curiosity rather than judgment and offers an opinion based on her dual vantage points of commercial understanding and human insight. During her two decades of consultancy and coaching, Anna has worked globally with: Barclays, Axa IM, BskyB, Barratt, Lend Lease, Credit Suisse, Heinz, MS Amlin, RBC, Stansted Airport, Northern Trust, Toyota, KPMG and Christies.
“ANNA IS A PERSON ENDOWED BOTH WITH A STRONG IQ AS WELL AS AN EMPATHETIC APPROACH TO THE HUMAN CONDITION. AS SUCH, SHE CAN STAND UP TO THE STRONGEST EGOS, WHILE NEVER COMING ACROSS AS PATRONIZING. SHE IS AT HER BEST WITH STRONG, HIGHLY ACCOMPLISHED INDIVIDUALS WHO RECOGNISE THAT THEY DON’T KNOW EVERYTHING AND CAN BENEFIT FROM ANNA’S EXPERIENCE AND INSIGHT. ANNA WAS PARTICULARLY ASTUTE IN DISTILLING MY PERSONALITY AND EQUIPPING ME WITH THE INTERPERSONAL SKILLS AND COMMUNICATION TECHNIQUES NECESSARY TO ACHIEVE MY LEADERSHIP GOALS.” Global Head of Fixed Income, Axa Investment Managers
Between acquiring a degree in Experimental Psychology and spending a number of years in the Equities Division at Goldman Sachs, Anna was a tour guide in Germany, a ski rep in Canada, and a cattle musterer in outback Australia, all of which enable her to bring a rich, eclectic and empathetic perspective to her work.
“KATIE WAS AMAZING. IT’S NOT OFTEN I ATTEND A COACHING SESSION AND AM BLOWN AWAY BY IT AND THINK, ‘THAT COULDN’T BE ANY BETTER.’ THIS WAS ONE OF THOSE RARE TIMES AND I NOT ONLY ENJOYED MYSELF IMMENSELY BUT CAME AWAY FEELING INSPIRED AND RE FOCUSED. THANK YOU.” – Creative Exec, Turner Broadcasting
The third founding partner in IDology’s Partnership, Katie previously spent 10 years working as an artist of Physical Theatre and Choreography, creating work for, amongst others, The Royal Shakespeare Company, The Royal Exchange Theatre Manchester and The Welsh National Opera. After also completing training in Sivananda Yoga in India she decided to dedicate her career to coaching individuals in a number of fields.
“JUST WANTED TO SAY HOW EXCELLENT KATIE CASEY’S TWO DAYS WERE. GREAT MATERIALS AND INSIGHTS, BUT MUCH OF IT IS CREDIT TO KATIE’S DELIVERY – SHE HAD A REAL KNACK OF CREATING A VERY TRUSTING AND ‘SAFE’ ENVIRONMENT, AND WAS TOTALLY PRESENT AND GENUINELY INTERESTED IN ALL OF US THROUGHOUT. IT WAS LIKE THIS WAS THE FIRST TIME SHE HAD PRESENTED HER MATERIALS AND WE WERE HER FIRST AUDIENCE – IT SEEMED THAT FRESH & INTERESTING FOR HER. I KNOW, HOWEVER, THAT WE WERE CERTAINLY NOT THE FIRST TIME SHE’D RUN THIS TYPE OF WORKSHOP! SO, QUITE REMARKABLE. KATIE HAD US ALL ENGROSSED FOR THE ENTIRE TWO DAYS. –VP Viacom International
Katie is one of our most creative and original minds. Through Presence, Impact and Communication specialties, Katie’s warmth, wit and disarmingly unpretentious style, has made her a firm favourite not only on our speeches circuit but with clients alike. Talking an ecclectic and creative approach to everything she does, she has worked towards a Masters in Applied Positive Psychology and Coaching Psychology, won a British Independent Film award for a creative short, and now as Director and Partner at IDology, is also in charge of Brand Development and Design.
“KATIE REALLY WAS AN INSPIRATION. SHE EMBRACED EVERYONE WITH HER WARMTH AND ENTHUSIAM AND MADE IT PERSONAL AND POSSIBLE.THIS SESSION REALLY WAS THE HIGHLIGHT OF ALL THE ONES WE’VE HAD.SHE REALLY HAS HELPED ME IMMESLEY” Regional Trainer Barclays
Katie Account Manages and coaches top executives from the world of Television and Media and is a consultant for clients such as Topshop, Viacom, Time Warner, NAS, and Fishburn Hedges to name but a few. For these, she has helped design and deliver large-scale portfolio programmes and high potential talent initiatives.
Coaching with a style steeped in the traditions of Behaviourism, Humanistic and Solution-Focused traditions, for over 14 years now, she has helped some of our most dynamic of clients find their own unique voice.
“3 WORDS – EMOTIONAL, INSPIRING AND MOTIVATIONAL. THANK YOU” – Topshop General Manager
– Managing Director, KPMG
Corinna has been a part of the team at IDOLOGY since 2000 and began her career here as our resident voice specialist. Like many of our team she draws on her artistic expertise as a working actress and singer to help our clients combine the art of finding an authentic voice with the very specific techniques she’s perfected in the acting world. Authentic performance is no oxymoron, and Corinna proves it every time she teaches a class, with her energy, expertise, drive and just-swallowed-a-lightbulb glow. She’s the kind of confident that infects you with your own, and has made a serious impact on some of our most serious clients, both culturally and commercially.
– Sales Director, Cosmetics Corporation.
A native Southerner, Hal has lived and thrived in New York for over 20 years after Columbia University and its diversity drew him to the wonders of the Big Apple. With an MFA in creative writing, he has written and produced many short plays and also writes substantially about golf and golf course design for an array of publications (by late summer he sports a three handicap). His love for language and character brings a literary edge to his workshops, and his intuition and understanding of people bring a depth and commitment to personal transformation.
Hal’s clients include several of the top ten Wall Street investment banks, ESPN and Weight Watchers. He works mainly with senior executives who need to take their presentation and leadership skills from competent to spectacular.